Are you still manually sifting through mountains of data and research when planning content for your digital marketing campaigns? You don’t have to.

MarketMuse is the one-stop AI content planning solution that savvy marketers can leverage to create high-impact, SEO-optimized online strategies in record time.

With over 6 years of industry-leading innovation, it’s easy to see why Market Muse has become the go-to choice for more than 10 million users worldwide – and why our review found it stands tall as a leader among other AI Content Planning Software solutions in 2024.

Read on to find out what sets this content planner apart from the competition.

What is MarketMuse?

MarketMuse, or Market Muse, is a unique and powerful digital content tool that uses artificial intelligence to help content creators generate organic web traffic.

It stands out among other content creation tools by using natural language processing to assess the competitive landscape of a given topic and then provides insight into what keywords, topics, and formats are required or missing to reach the highest level of visibility online.

Content creators have used this tool to create more vital, more comprehensive pieces in less time, dramatically increasing the amount of organic traffic to their sites.

Who Created MarketMuse?

Aki Balogh, the founder of MarketMuse

MarketMuse was created as a powerful software to bridge content gaps by Aki Balogh.

Aki had the vision to create a more thoughtful article creation and improvement strategy to determine the value of existing content for any audience.

By leveraging software programmed with artificial intelligence, Aki’s advancements enabled companies to bring the highest value to their digital customers.

With MarketMuse, Aki sought to help clients create exceptional digital experiences by offering ground-breaking solutions.

Top Benefits of MarketMuse

1. Automated Content Planning: MarketMuse applies AI to provide tailored and timely content ideas that align with your current content strategy.

2. SEO Optimized Content: MarketMuse helps you quickly identify search engine opportunities and optimize the content for better visibility and ranking on SERPs (Search Engine Results Pages).

3. Comprehensive Insights: Get insights into missing topics or need more detail to rank higher and capture valuable organic traffic.

4. Competitive Analysis: Analyze the competitive landscape with MarketMuse to identify how your content compares to the competition and make necessary changes accordingly.

Best Features of MarketMuse

MarketMuse is the ultimate tool for marketers and companies. Optimize content writing and maximize revenue with it.

It is a comprehensive platform that ensures quality content while automatically identifying and using topical keywords to help improve search engine rankings.

Its AI-driven technology analyzes webpages and suggests topics to focus on to rank consistently higher than competitors.

This puts MarketMuse ahead of the pack as it works to boost organic visibility through high-quality content.

With this revolutionary tool, content marketers can grow their businesses to the next level faster and more effectively.

The platform is coupled with valuable features, including:

Keyword Research

If you want to rank your website higher on search engines like Google, this feature of MarketMuse is precisely what you need.

The keyword research feature provides relevant data and keywords for content optimization.

This comprehensive report will give you the best possible rankings through accurate keyword ranking with organic website traffic and searches.

This handy tool has become essential for marketing agencies everywhere in improving their website rankings using proven data analysis tools at an even more affordable price.

Content Planning & Analysis

This feature helps identify content gaps in your market so you can focus on topics and key phrases where you can make the most significant impact.

Plus, it provides detailed guidance on developing content strategies that improve organic search rankings, ensure accuracy when writing high-quality content and ensure published content meets the standards of good online marketing practices.

This comprehensive tool enables you to zero in on topics already driving market success—as well as those that need improvement—so you can confidently focus your efforts on developing content strategies that deliver tangible, sustainable results.

Content Brief Generator

MarketMuse’s content brief generator is like having an SEO researcher at your fingertips!

This feature lets users quickly create content briefs with detailed research about their SEO strategy.

The powerful tool gives users the insight they need to get a sense of how their page will perform while also providing critical metrics to see their efforts’ impact.

Regarding content briefs and SEO, there’s no better tool than MarketMuse’s content brief generator.


MarketMuse is the ultimate optimization tool for any company looking to maximize its SEO potential.

This feature allows users to identify gaps in their content strategy and determine which topics need further exploration.

The data-driven approach provides expert knowledge on the type of quality links and best content pieces needed for sustainable website rankings and growth.

Companies utilizing it have seen a massive boost in their organic search rankings, resulting in higher traffic, sales, and an increase in revenue.

MarketMuse Pricing – How much does it Cost?

MarketMuse understands the importance of finding the right pricing plan to fit your business’s budget while providing value.

That’s why their prices are designed to be both reasonable and adequate. They firmly believe that their plans offer customers an unbeatable ability to cover their sites’ SEO needs for optimal results.

Pricing should never deter your site from reaching its full potential; with MarketMuse, you no longer have to worry about that.

MarketMuse software has its pricing structured in three tiers:

  • Free Plan: It is free (no cc required)
  • Standard Plan: Starts at $600 per month and $6000 per year.
  • Premium Plan: Starts at $1200+ per year.

Here are the details of the pricing structures:

Free Plan

  • No time limit
  • 1 user
  • 10 queries per month
  • 10 projects
  • Limited application data output

Standard Plan

  • Monthly or annual commitment
  • 1 user (add new users for $99/month)
  • 100 queries per month
  • Unlimited projects
  • Full application data output
  • Data export

Premium Plan

  • Annual commitment
  • Team Access
  • Unlimited queries
  • Unlimited projects
  • Full application data output
  • Data export
  • On-demand content audit for one or more domains
  • Domain analysis for any number of pages within the domain(s)
  • Managed topics tracking
  • Dedicated Account Management team
  • Team training on the platform and workflows

The data can be yours at only a fraction of the cost – try it now and find out how much value you can get from MarketMuse!

MarketMuse Pros and Cons

We need to delve into MarketMuse’s pros and cons to gain valuable insights into the potential value it can bring to users, publishers, and writing professionals.

Feedback from customers who have used this powerful AI-driven platform provides critical information that can aid in developing an effective exploration strategy.

From its user-friendly interface and array of helpful content creation tools to support options that allow users to contact staff for assistance quickly, MarketMuse has made a strong reputation as one of the best ways to ensure Google ranking success.

Its focus on content optimization and improving search engine result placement means writers and publishers can hit their audiences with less effort involved.


  • Easy-to-use interface
  • Comprehensive content creation tools
  • Comprehensive keyword tool
  • A/B testing options
  • Dedicated Account Management team


  • Limited query limit for the Free Plan users
  • The Standard Plan is quite expensive for small businesses or individual creators
  • Need to pay extra for dedicated Account Management
  • Not all features are available in the Free Plan

Starts at $600/month (STAnDarD PLAN)

MarketMuse Alternatives

Content marketers are always looking for new, efficient tools for staying ahead in their field.

MarketMuse offers content audit and optimization services and other features that can help create targeted content for the intended audience.

Still, there are alternatives for those looking for a different approach.

Content marketers should research these alternatives to see which best aligns with their goals; many offer AI-powered tools, deep-dive analytics about customers, and search engine optimization.

Finding the right tool or service is essential to ensure that every piece of content you create has the maximum impact on your target audience.

However, we have also researched and compiled a list of some of the best alternatives for MarketMuse:

  • Semrus
  • Surfer
  • Clearscope
  • SE Ranking
  • BrightEdge
  • Ahrefs
  • Serpsta
  • Moz Pro
  • Conductor

MarketMuse Case Studies: Results Achieved when used for Content Creation

Content marketing is integral to any digital marketing strategy, as it helps inform and engage customers.

But creating compelling content isn’t always easy, especially when you need to keep up with the ever-changing trends in SEO and user behavior.

That’s where MarketMuse comes into play; its AI-driven content auditing and optimization tools help writers, publishers, and marketers create better content faster.

Here are some case studies to help understand the results achieved by users when implementing MarketMuse for content creation.

1. A travel company used MarketMuse to increase organic search traffic by 25%. The company had already optimized its content, but MarketMuse’s AI-driven optimization process enabled them to reach a higher level of accuracy in targeting and ranking.

2. A health company gained an additional 15% organic search traffic using MarketMuse’s keyword indexing tools. The company was optimizing its content for more accurate keyword targeting, but the AI-driven optimization process enabled them to refine its content for better results.

Overall, MarketMuse has proven invaluable tool for optimizing content for better search engine results.

The software can help content creators and marketers drive more organic traffic to their websites and increase their visibility online.

My Experience Using MarketMuse’s Keyword Research and SEO Tool

I have used MarketMuse’s keyword research and SEO tool for my content creation and optimization process for a few months.

Overall, I’ve found it to be very user-friendly and comprehensive.

The keyword research function allowed me to quickly create lists of relevant keywords I could use when creating content.

The SEO tool allowed me to check the performance of my content, and make adjustments accordingly.

I also found that using MarketMuse’s AI-driven optimization process improved the accuracy of my keyword targeting and enabled me to achieve better search engine results.

Overall, I recommend MarketMuse as an effective content creation and optimization tool.

It is an invaluable asset that can help you create more targeted content and optimize it to achieve better search engine results.

Does MarketMuse Help Content Rank on Google?

Yes, MarketMuse can help content rank on search engines.

It does this by providing AI-driven optimization services designed to help you create better content for your intended audience.

The software uses keyword research tools and deep-dive analytics to analyze user behavior and identify topics that resonate with customers.


MarketMuse is a powerful tool that can help content creators and marketers create better content faster.

It offers AI-driven optimization services that can help you target keywords more accurately and optimize your content for better search engine results.

Additionally, it provides deep-dive analytics about user behavior, so you can create content that resonates with your customers.

If you’re looking for an effective content creation and optimization tool, MarketMuse is worth considering.

Good luck with your content!

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