Have you been putting in the hard work only to see your blog’s traffic stall? You’ve been following all the rules, blogging every day, using informative and eye-catching content, and optimizing posts for search engines, but nothing is working.
There is one more step you can take to build traffic on your blog, and the good news is it is free and effortless.
Introduce your blog to social media and watch as your traffic increases. When considering social media as an advertising platform for your blog, it is worth considering two things:
- Social media has inter-connected us, it has become the societal fabric that allows people from all over the world to interact in large communities.
- Because billions of people are on social media, you are guaranteed that there are millions on social media interested in the very subject you cover in your blog. Millions of readers are waiting, you just have to find them.
Thanks to social media, you can reach out to your target audience easily and without having to pay anything. No matter how niche your blog may be, you do have people out there who want to be your fans, they just don’t know it yet.
For example, I once wrote a blog on sports betting in the New York region. It was a small blog with modest goals, mostly focused on writing about betting patterns from bet.ny.com, but through social media, I was able to find a small but dedicated audience.
It is important to know that leveraging social media to drive traffic to your blog is not rocket science, although there are vital steps you can take to ensure you reach people. It is also worth remembering that each social media outlet works differently, and those differences can be used to your advantage.
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Using Social Media to Boost Blog Traffic
Fast and effective, Twitter allows you to get your message across efficiently. Calls to arms and plugs for your blogs can be sent quickly and with some keyword strategy, you can gain followers rapidly. Needless to say, you should also include a tweet button on all your blog posts.
Of course, Facebook is an excellent way to reach people because there are so many users on the platform. The king of the social media world can help drive blog traffic in two critical ways.
Firstly, creating a Facebook Page for your blog will provide an excellent added option for readers. It also allows you to place blog snippets with links back to your content, while directly engaging people with information or even by telling them how your day went can create interest.
Another area where Facebook can help is by connecting you with other people in the same niche. Whatever your specialty, there is a Facebook group for it.
Join groups, interact with people who share your passions, and let them know your blog is an excellent resource for information on your chosen subject.
If Facebook still reigns supreme in the social media world, Instagram is outright changing it. This is the place that is vibrant and current, making it a fantastic way to connect with potential readers.
I know someone who had a simple dog walking business who used Instagram to send photos and videos of dogs being walked, showing how he handled and cared for the animals. After just a few short weeks his business increased tenfold.
Social Media Tips
The most important aspect of using social media to push your blog traffic to new levels is to maintain a regular schedule of posts.
Whether on Facebook, Twitter, or Instagram, get those posts coming out at a consistent pace and avoid long periods (like a few days) of inactivity. Social media is an excellent resource, but it is also fast paced where people move on quickly if you don’t keep them interested.
Use Them All
Don’t just stick to one social media platform, use them all together to create an ecosystem of activity that broadcasts your blog to the widest possible audience. Facebook, Twitter, and Instagram should be used together, while others like LinkedIn, Tumblr and more are also valuable resources.